Word of the Week: Greenwashing

Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service,” according to environmental activism nonprofit Greenpeace.

Greenwashing is a practice that’s been around since the 1970s, and it’s present in the food industry, among corporations and nonprofits, and in politics now more than ever. You can’t open a magazine, watch a TV show, or walk into the grocery store or around the farmers market without seeing misleading terms and labels that have little meaning behind their hype.